You know you need to send emails, but why bother if no one reads them?

Because the right emails keep people interested and lead to sales

Email marketing

Good emails help people feel like they know you, and they want to hear more.

Social media is great and absolutely has its place but with 5.24 billion (yes billion) people using it, it's a busy space to show up in.

That's where email comes in.

It's direct, personal and yours. Not everyone's feed, just you and the reader.

What if your favourite social platform disappeared tomorrow?

You don't own your followers, but you do own your email list, or you can start building one.

Now mare than ever, it's worth remembering you can't just rely solely on socials alone to connect with your customers, build trust, or bring in sales.

So what makes email different and worth it?

Did you ever have a pen pal?

Back in the day, people would send handwritten letters and make friends with people from all over the world.

Email marketing is sort of like that but a whole lot more instant and faster!

While social media is like a catch-up in a busy café, emails feel more like a chat on the couch with a friend.

Your emails might be hitting inboxes, but are they creating that pen pal feeling of anticipation?

Are people wondering when they'll hear from you with your next story, update or offer?

It's frustrating when you've got something great to offer, and it seems like no one is paying attention.

What if opening your email felt like getting a letter from a good friend?

Imagine how you’d feel – pretty happy, right?

Emails that don't get ignored, or end up in the junk folder

Why do I need to send emails

Emails really are the gateway to your customers’ hearts as you start to build a relationship and they like what they read.

It’s your direct line and chance to break away from the crowd.

Think of email nurture sequences as more than a marketing tool. It’s a series of chats. Sharing news, tips, stories, or offers and becomes more personal.

Wendy, aka The Digital Spork creates digital letters that will spark conversation and more importantly conversions.

Writing emails is not just about sending a message.

With my help your emails won’t get lost or binned. They’ll get attention and action.

And the result? Happy customers, more sales, and a brand people know, like, and trust.